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Tag: Platform Risk

Latest · Creator Business

Build an Owned Audience Without Abandoning Social Media

“Owned audience” is useful shorthand, but it can imply more control than any creator actually has. You do not own a person’s attention, and an email address is not permission to send anything you like. What you can…

· 9 min read
Platforms

How Platform Risk Changes a Creator Business

Platform risk is the possibility that access, distribution, revenue, data or workflow changes because a service changes rules, products, enforcement or availability. A creator cannot remove that risk and still benefit…

· 7 min read